The effect of entrepreneurial communication on customer relationship management with the mediating role of job satisfaction and moderator of organizational commitment

Today, all organizations, large and small, have realized the importance of customer orientation, and among them, employees are considered as one of the main pillars of the organization in achieving this. On the other hand, effective entrepreneurial communication is closely related to successful performance. The relationship between job satisfaction and organizational commitment is one of the important factors in management science. One of the main factors affecting commitment is employee job satisfaction. Assessing the existing backgrounds in this field, the lack of research in this field is felt especially with the mediating role of job satisfaction and the moderating role of organizational commitment. The present study is descriptive-correlation based on the applied purpose and based on the nature and method. In the analysis of the results of Kolmogorov-Smirnov test showed that the data distribution was not normal, therefore, for analyzing the data, Smart PLS software was used. PLS covers three sections to fit and evaluate the validity of structural equation models. Fitting of measurement models, fit of structural model, fit of general model. The results showed that the conceptual model has a good fit. Also, to test the research hypotheses, the path coefficient and statistical value of t were used, which were all confirmed, and we concluded that entrepreneurship in the field of communication has a wide range, and on the other hand, if employees have full commitment and satisfaction leads to communication. It becomes good entrepreneurship and customer.