1. Argyris, Y. A., Wang, Z., Kim, Y., & Yin, Z. (2020). The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on Instagram using deep-learning algorithms for automatic image classification. Computers in Human Behavior, 112, 106443.
2. Ahmadi, M. (2017). Identify, prioritize and compare the factors affecting the purchase of sports goods and services in Qom province. Master Thesis. Department of Physical Education and Sports Science. Faculty of Humanities. University of Qom. [In Persian].
3. Adeli, A. (2018). Comparison of components of shopping behavior model of online and offline customers and recreational sports goods and services in Qom province, Master Thesis in Sports Management, Qom University. [In Persian].
4. Baranow, R. (2019). The impact of influencer marketing in the fitness industry on consumers’ trust.
5. Byrne, E., Kearney, J., & MacEvilly, C. (2017). The role of influencer marketing and social influencers in public health. Proceedings of the Nutrition Society, 76(OCE3).
6. Creyer, E. H. (1997). The influence of firm behavior on purchase intention: do consumers really care about business ethics? Journal of consumer marketing.
7. Cohen, R., Newton-John, T., & Slater, A. (2017). The relationship between Facebook and Instagram appearance-focused activities and body image concerns in young women. Body image, 23, 183-187.
8. Corbitt, B. J., Thanasankit, T., & Yi, H. (2003). Trust and e-commerce: a study of consumer perceptions. Electronic commerce research and applications, 2(3), 203-215.
9. Carlson, J., & O'Cass, A. (2010). Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites. Journal of services marketing.
10. Chen, S. C., & Dhillon, G. S. (2003). Interpreting dimensions of consumer trust in e-commerce. Information technology and management, 4(2), 303-318.
11. Charlesworth, A. (2018). Digital marketing: a practical approach, 3rd.
12. Dehghan, A., Taghipourian, M., Nazarpour, S., Gorji, M. (2020). Analyze Marketing Factors Influencing the Desire to Choose a Hospital Brand. Journal of healthcare management, 11(no 35), 19-34. [In Persian].
13. Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer–seller relationships. Journal of marketing, 61(2), 35-51.
14. Eslami, Z., Rostamzadeh, P., Avasapian, A. (2018). Investigating the effective factors on increasing customers' trust in e-shopping, the second international conference on management, accounting and economics in sustainable development, Mashhad. [In Persian].
15. Grimm, F. (2013). Soziale Netzwerke 2013 - Dritte, erweiterte Studie. Eine repräsentative Untersuchung zur Nutzung sozialer Netzwerke im Internet. Berlin.
16. Hosseini, S F., Khalili, F., Lotfi, R. (2018). The effect of word of mouth electronic marketing on repurchase intention with the mediating role of electronic commitment and trust (Case study of Samsung mobile phone in Tehran). Journal of Management and Accounting Studies, 4 (1): 236-250. [In Persian].
17. Hamidi Zadeh, A., Rashid, A., Soltani Nejat, N., Esfidani, M. (2018). The Effect of Cause-Related Marketing on the Perception and Preference of Sports Services, with an Emphasis on the Role of Moral Pleasure and Loyalty of Altruist Type Athletes. Sport Management Studies, 10(49): 159-182. [In Persian].
18. Hosseini, S., Sadr Zadeh, M., gharecheh, M. (2022). Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries). New Marketing Research Journal, 11(4): 35-62. [In Persian].
19. Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning.
20. Juhlin, L., & Soini, M. (2018). How do influencer marketers affect brand associations?: a semiotic Instagram study in the sports fashion industry.
21. Katozian, J., Mir Khalilzadeh, A. (2017). The importance of word of mouth in e-commerce and its management. Quarterly Journal of Management and Accounting Studies, Special Issue of the International Conference on Management, Economics and Humanities, 161-166. [In Persian].
22. Khatami, M., Miandehi, H. (2017). Strategies to increase customer confidence in e-commerce, the second national conference on engineering management, Astaneh-ye Ashrafiyeh. [In Persian].
23. Levin, D. Z., & Cross, R. (2004). The strength of weak ties you can trust: The mediating role of trust in effective knowledge transfer. Management science, 50(11), 1477-1490.
24. Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
25. Lee, E., Lee, J. A., Moon, J. H., & Sung, Y. (2015). Pictures speak louder than words: Motivations for using Instagram. Cyberpsychology, behavior, and social networking, 18(9), 552-556.
26. Mousavi, S H., Paydar, F. (2016). The Relationship between Trust, Perceived Value, and Customer Repurchase Intent Case Study: In 5040 Online Stores, International Conference on New Research in Management, Economics, and Accounting. [In Persian].
27. Mohammadi, R. (2017). Investigating the Impact of Social Media Marketing on Consumer Behavior of Iranian Clothing Brands, M.Sc. Thesis, Marketing Management, Islamic Azad University, Karaj Branch. [In Persian].
28. Mirzamani, S F. (2016). The effect of consumer decision-making style on the intention to buy from online clothing stores on social networks (Case study: Instagram). Master Thesis in Management and Accounting. Allameh Tabatabai University. [In Persian].
29. Najafi, S., Nobakht Ramezani, Z., Mohammadian, F. (2020). Offering A Paradigm For Human Dignity And Work Life Of Physical Education Teachers, Journal of studies in the humanities, 27(2): 69-89.
30. Oliveira, T., Alhinho, M., Rita, P., & Dhillon, G. (2017). Modelling and testing consumer trust dimensions in e-commerce. Computers in Human Behavior, 71, 153-164.
31. Ridgway, J. L., & Clayton, R. B. (2016). Instagram unfiltered: Exploring associations of body image satisfaction, Instagram# selfie posting, and negative romantic relationship outcomes. Cyberpsychology, Behavior, and Social Networking, 19(1), 2-7.
32. Ryan, D. (2014). Understanding Digital Marketing: Marketing strategies for engaging the digital generation (p. 151). London: KoganPage.
33. Ridings, C. M., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. The journal of strategic Information Systems, 11(3-4), 271-295.
34. Ranjbarian, B., Ghaffari, M. (2013). Sports marketing. Isfahan: Chahar Bagh Publishing. [In Persian].
35. Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in human Behavior, 58, 89-97.
36. Shine, M, Lieberger, M. (2017). Sports Marketing A Practical Look. Translated by Abolfazl Farahani. [In Persian].
37. Shoja, Z., Peymanizad, H., Koshtidar, M., Fahim dovin, H. (2019). Develop a theoretical model of strategies and consequences of using sports influencers in social media with emphasis on the consumption of Iranian goods (with the foundation data approach). Sports Management Studies, (), -. [In Persian].
38. Tuten, T., & Solomon, M. (2017). Social Media Marketing. (Matthew Waters, Ed) (3rd ed). London: SAGE Publications.
39. Woods, S. (2016). # Sponsored: The emergence of influencer marketing.
40. Wu, G., Hu, X., & Wu, Y. (2010). Effects of perceived interactivity, perceived web assurance and disposition to trust on initial online trust. Journal of Computer-Mediated Communication, 16(1), 1-26.
41. Wang, Y. D., & Emurian, H. H. (2005). An overview of online trust: Concepts, elements, and implications. Computers in human behavior, 21(1), 105-125.
42. Yang, M. H., Lin, B., Chandlrees, N., & Chao, H. Y. (2009). The effect of perceived ethical performance of shopping websites on consumer trust. Journal of computer information systems, 50(1), 15-24.
