تقدیم نموذج لریاده الأعمال الدولیه فی المشاغل الصغیره والمتوسطه للمؤسسات المعرفیه فی إیران

نوع المستند : مقالات علمی پژوهشی

المؤلفون
1 فرع ریاده الأعمال، جامعه آزاد الإسلامیه، فرع قزوین، إیران
2 قسم الإداره، کلیه الإداره والاقتصاد، فرع العلوم والبحوث، جامعه آزاد الإسلامیه، طهران، إیران
3 جامعه فرهنکیان، الإداره التعلیمیه، طهران، إیران
المستخلص
یسعی البحث الراهن لتقدیم نموذج لریاده الأعمال فی المشاغل الصغیره والمتوسطه للمؤسسات المعرفیه فی إیران. یعتمد هذا البحث علی الاتجاه الکیفی من نوع نظریه البیانات وأسلوب أخذ العینات الهادفه وقد تمّ جمع البیانات من بین 21 مدیراً وموظّفاً فی الأعمال والشرکات المعرفیه النشطه فی مجال المعدّات الطبیه. کما أنه تم تحلیل البیانات بالاعتماد علی أداه المقابله عبر ثلاث مراحل من نظام الکودات المستخدم فی اتجاه شتراوس وکوربین. وقد حدد البحث نتائج عشره مقولات رئیسه حول موضوع تنمیه مخرجات الأعمال المعرفیه الناجمه عن ریاده الأعمال الدولیه. خمسه من هذه المقولات عوامل تأسیسیه وتدخلیه وهی عباره عن مقوله الجانب الکلی، والجانب الجزئی، والسوق الخارجی، والسوق الداخلی، والظروف السیاسیه. إنّ طریقه الدخول إلی الأسواق الدولیه تؤثر علی تقدیم الخدمه للزبائن والمستخدمین، والبحث والتنمیه وکذلک علی نوع العلاقه بین المستخدمین. وبشکل عام یترک ذلک تأثیراً علی استراتیجیات السوق المتبعه من قبل الشرکات المعرفیه النشطه فی مجال ریاده الأعمال الدولیه. هذه النتائج تقدم رؤیً قیمه للمدراء والباحثین فی مجال کیفیه ریاده الأعمال الدولیه فی المشاغل المعرفیه.

الكلمات الرئيسية

الموضوعات الرئيسية


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المجلد 28، العدد 2
نوفمبر 1442
الصفحة 71-92