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Volume 6, Issue 1 (7-2016)
Abstract

In last two decades, the misuse of the word participation as a nice adding to the title of most urban projects in Iran has become customary and habitual. Most of these projects would not even begin to measure up to the actual meaning of this word and even if they claim that they do, it is hardly possible to evaluate their work as there could be loads of misunderstanding in what they would define an absolutely qualitative concept like participation and how should it be measured. Considering the abundant of the incorrect use of the term participational Urban Renovation and its Ambiguous meaning due to the vastness of scope, this paper is aiming to create a framework that can qualify participatory aspect of urban redevelopment projects and calculate it to a quantitative value which would be shown in percentages. This framework can be extremely helpful in creating a measurement of real participation in urban renovation projects, and work against non-participatory actions in these projects. In this paper, first, there is an elaboration of participation and explanation of the process of participational Urban Renovation. We emphasize the importance and the necessity of public involvement in these projects and explain how this constant public participation translates into a process of Renovation and introduces The Step-Wise-Logic of the LUDA Regeneration Process. This process is a set of tasks and related activities for diagnosis of the urban distress, visioning the desired future by engaging and involving stakeholders, programming this vision, implementation of the program, and monitoring the success of the program. In the next part of the literature review, the variations of involvement in these regeneration programs are discussed; and classifications of such participation is represented based on the participation ladders from Arnstein’s first ladder in 1969 to the more recent ladders. Arnestein’s participation ladder focuses on three main levels which are Nonparticipation, Tokenism, and Citizen Power or Partnership. On the other hand, other researchers have also organized various participation procedures according to the degree of public involvement, varying from the public right-to-know to public partnership in decision-making. They also recognize that the nature of participation can change over time, and different engagement approaches may be more suitable for various stages of this process. After discussing participation processes based on the participation Ladders, We developed a chart to compare the ladders and match the levels of participation that they represent, while trying to be as discreet as possible not to ignore the differences between them but to strengthen the very core of each level by finding new participatory instruments that could be defined within each step. The goal of Combining these various approaches in form of a chart was that the combination could provide a more comprehensive picture of the degree of participation that was actually occurring rather than each one of them individually. In the developed chart, the rows represent the scope of participation, and the columns include participatory tools and methods which are graded by their importance based on three primary levels of Arnstein’s ladder itself. Therefore, the rows of this chart include three main levels of Nonparticipation, Tokenism, and Citizen Power, and three sub-levels for each level. The four columns of this table include the participatory instruments and methods represented in four different main approaches, including UNDP’s, and also Dorcey, Wiedemann & Femers, Conner, and Pimbert & Pretty›s views on the subject. For example, the Arnstein’s highest level of participation, called “citizen control,” in which citizens have full power to plan, make decisions and manage is parallel to the “self-management” level in UNDP’s approach which indicates the interactions of stakeholders in learning processes, which optimizes the well-being of all concerned. This row of the chart is also level to “self-mobilization/ active participation” and “on-going interactions” in other approaches. Another example could be the last row of this table, which represents the lowest degree of participation or non-participation, and is level to manipulation, informing, and passive participation; and is characterized by one-way communication with stakeholders, with neither channel or feedback nor power for negotiation. In this paper, to use this chart as a framework for evaluating the case study, we changed adapted it for evaluation of an actual urban Renovation project by assigning colors and hatches to each step of the renovation process and showing the methods of public participation which were used in each step by different colors. The steps of Urban Renovation were defined according to The Step-Wise-Logic of the LUDA Regeneration Process, as explain before. Therefore, we have considered participation acts in these steps, and assigned colors and hatches for presenting each of them, which include “participation in Diagnosis,” “participation in Visioning,” “participation in Programming,” “participation in Implementation”, and “Participation in Monitoring.” The case study of this paper is “the special Renovation project of SHAHID KHOOB-BAKHT’S neighborhood” and this project was defined by “The Urban Renovation Organization of Tehran City”, as a pattern to be followed by other urban redevelopment projects as well; and therefore, it was imperative to evaluate the level of real participation that this pattern made possible. By reviewing the existing data and formally published reports on this project, we extracted the participatory tools and methods which were used during various steps of this project and developed the adapted version of the explained table for it. Then the number of colored or hatched cells for each step of the project was multiplied by the previously assigned grades and the final results which will evaluate the general rate of participation by percentage were calculated. The results show that in the case of this particular project, the most degree of participation occurred in the programming step and this participation belonged to the “citizen control” and the “tokenism” types of participation in general and specifically to the sub-types of partnership, consultation and informing, which are placed on the 4th, the 5th, and the 6th level of the table. The results also showed that there were moderate degrees of participation in the visioning and the implementation steps of the project, at the “tokenism” level and the “consultation” sub-level of participation. It was apparent that involvement of stakeholders in the monitoring and the diagnosis of this project was non-existent. This is especially alarming because it shows that the residents are not held responsible for supervising the process of the project nor surveilling the vitality of their neighborhood as a thriving community. Improving the levels of resident involvement in the monitoring and diagnosis steps could ensure that the decaying cycle of urban fabric would eventually slow down as the residents would get much more sensitive to the quality of space in their neighborhood. The general rate of participation in this project is measured to be 65.4 percent, which shows that considering all the obstacles that this project had to overcome – legal, financial, social obstacles, etc. - as a new experiment, there is hope for the other projects which are following this project’s particular process as a pattern.

Volume 6, Issue 1 (7-2016)
Abstract

In today’s modern world, increasing pollutions and environmental problems is clear and this matter cause governments and organizations worry or anxiety. These worries lead a new concept named Green product development. This study aimed at investigating the effect of green product development on the organizational performance. To achieve this goal, after investigating literature of each variables, a conceptual modern with eight hypothesizes was presented in which hypothesizes were investigated and through active companies in small and medium size industries of Yazd. In this investigation, we used structural equation modelling approach based on partial least squares method. The results of this study show that green product development effects directly on the environmental performance and organization operating performance. And the effects tortuous use the mediator role of environmental performance and operating performance on the organizational performance and organization marketing performance. In the end, based on the general effect of green product development on organizational performance, application suggestions for doing actions related to green product development, environmental performance, operating performance, and organization marketing performance in small and medium sized industries of Yazd were presented.

Volume 9, Issue 2 (summer 2021)
Abstract

Taboo, as a belief in the existence of a transcendental and sanctifying force in a number of objects, plants, animals, and humans, is a prominent conceptual concept in the field of literary and anthropological studies. Each taboo, with its two characteristics of "sanctity" and “abstinence ", reminds its believers, a number of collective do's and dont's. Taboos, with their various functions, both in the past and in modern times, have a prominent place in collective relations. Since epic works are mythological manifestations and contain visible and hidden traces of the first eras of human life, by examining the taboo in these works, we can better understand the beliefs, do's and dont's and the type of thought that governs primitive society.The present article, which has been written with an analytical-comparative approach and from a taboo point of view, aims to acquaint the reader with the identical and dissimilar ideas of three peoples: Sumerians, Indians and Iranians, in three historical periods. Research shows that taboo beliefs and laws, with similar or dissimilar functions, play a prominent role in the three epic works, Gilgamesh, Ramayana and Garshasbnameh, and to the actions-reactions of epic-mythical characters. They give a special direction and this indicates the homogeneity of the type of functioning of the human mind, in different prehistoric-historical periods, in different geographical areas.

Volume 11, Issue 1 (Spring 2021)
Abstract

Aims:In the architecture of traditional houses, the environment used to be formed by the mutual interaction of human beings and nature. With the emergence of environmental crises in the contemporary world, the integration of natural and human processes became the most important ecological issue in the domain of sustainability. The aim of the current study is to recognize those ecological criteria of traditional houses which can be productive in the contemporary world so as to arrive at ecological solutions based on the thermal behavior of these houses in cold regions.
Methods:These factors are investigated in two traditional houses in Ardabil using descriptive methods, field observations, and quantitative analyses.
Findings:The investigation of the most critical climatic condition of the region is indicative of the thermal resistance of the rooms against temperature fluctuations. Furthermore, the analysis of the architectural features taken from physical environment (topography, climate) and structural environment (building form, spatial organization, material, landscape, infrastructure) shows that there is an optimal interaction between these components. The recognition of these architectural features can also provide ecological solutions.
Conclusion: The results of the assessment of the ecological criteria in the houses are also indicative of their conformity with the environment.In fact,these structures have overcome climatic effects via the use of natural resources in a way that rooms like shahneshin and basement which have seasonal function, have optimal performance against temperature fluctuations. For example, in a sample shahneshin room in smaller dimensions, the minimum difference between the inside and outside temperature is 13 °C

Volume 11, Issue 2 (9-2021)
Abstract

Implementing social responsibility has created a positive outlook and competitive advantage for companies. They are under constant pressure from employees, suppliers, community groups, NGOs and the government to increase their participation in the legal activities of the community. In this regard, companies operate beyond economic and social responsibilities. However, companies face barriers to implementing social responsibility, and improper implementation and disregard for these barriers not only do not create a competitive advantage for companies, but also waste resources. Therefore, the purpose of this study is to rank and model barriers to the implementation of social responsibility. The research was conducted in four steps. In the first and second steps, the barriers to the implementation of social responsibility were identified using a study of research literature. In the third step, these barriers were ranked using the best-worst technique, which the findings show that lack of communication between stakeholders is the most important barriers to the implementation of social responsibility and in the fourth step, using a fuzzy cognitive map, the framework of barriers to the implementation of social responsibility was presented. Finally, according to the framework designed for barriers to the implementation of social responsibility, the scenarios was written. By examining different scenarios, the results showed that as the impact of company culture increases, other factors also increase; However, reducing the impact of lack of top management support makes the relationship between cost-effectiveness analysis and cost-effectiveness negative.
Naser Zare, Rasoul Balavi, Ali andalib,
Volume 27, Issue 3 (10-2020)
Abstract

Conceptual metaphor is a modern method of expressing thoughts, and hidden and inner mental concepts whose appearance in literature is not possible except with a considerable effort. This method was first developed by two European authors named Laykov and Johnson. Conceptual metaphor emerges among people's common speech mechanism. War, being driven and displacement are among complex and hidden concepts which can only be observed through epic poetry in literature. The modern epic phenomenon in the current era is noticed among Palestinian Resistance poets especially Mahmud Darwish. Although the words resonate with past Arab poets such as Antarah, Tarafa and others allowed them to portray battlefields and their events, Mahmud Darwish placed concept of war and fighting in the form of durable sonnets which we won't face with any difficulties in comprehending them and creating rhetoric frameworks. Mahmud Darwish, known as the Poet of Resistance and one of the romantic symbolist ones, has widely utilized conceptual metaphor besides rhetoric techniques and symbols in his poems. In this study, we tried to analyze conceptual metaphors reflecting poet's inner thoughts and expressing events such as war, plundering and displacement in his country by using analytical-descriptive method. We found that concepts like movement, life and humanity are the most mental concepts in the poet's works and can be consider as the criteria for evaluating conceptual metaphor. We concluded that the poet has made use of conceptual metaphors to depict the Palestinian Resistance and this method is a simple way to express the amount of his grief and painful memories.

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